As one of the world’s oldest industries, hospitality has its own fair share of boosting economies and sustaining global disasters. The industry has survived both great depression and recession, and the scenario will likely continue post pandemic. Though the impact is huge but the industry people are working harder than ever to stay afloat. There are some reasons that the industry will not only survive this crisis, but it will come out even stronger. In this blog, we will discuss the top three:
Though nothing is guaranteed, it is hard to imagine a post-pandemic world where people are not willing to travel again especially when they have been in home quarantine for months. Many people have gone low on morale and would be looking forward to spending joyous moments with their loved ones on a peaceful place. These factors somewhere indicate that the travel industry is poised for an explosive rebound once society returns to normal. How quickly this rebound happens will depend on several factors such as the reversal of unemployment trends, economic recovery, etc. But one thing is certain: good times will roll back and Madagascar Luxury Hotels industry will be among biggest beneficiaries.
At a time when in-person experiences just seem impossible, hoteliers have no choice but to turn online in order to keep their consumers engaged and brands alive. Though the industry has already invested into the digital space, but most of us are well aware that hotel industry is slightly resistant to change which needs to be changed now.
To make up for lost time during hotel closures, many hotels are now doubling down on their digital efforts to proactively prepare themselves for the coming days. Whether it is building a new website, ramping up content marketing efforts or improving their booking engine experience to stay top of mind and connect with future guests. The way things are heading, hotels will be looking at every possible opportunity to differentiate themselves from the competition.
From most hoteliers, especially those in dealership positions, Covid-19 is not the first crisis—they have learned from. For instance, the knee-jerk rate slashing that occurred during recession. Instead of artificially creating demand by plunging rates, Hotels in Diego Suarez are holding onto the pricing factor. So now they maintain rates that can have a much faster and easier recovery from recessions.
Another lesson learned is the impact of marketing and sales. Even during difficult financial times, these channels play a vital role in connecting with future guests, maintaining loyalty and gaining new market share. Cutting these line items may look like a quick fix for your budget, but most Hotels in Antsiranana or any other area for that matter have learned that the long-term opportunity costs aren’t worth it. In fact, now is arguably the most important time to put in place a proactive sales and marketing strategy—this way, once things normalize, your hotel will be well positioned to leverage benefits.
All the above factors clearly show the potential of hotel industry and how they can channelize it to overcome this pandemic.